The Species Sunday Series for Canadian Parks and Wilderness Society - Northern Alberta Chapter helped provide a foundation for regular engagement with the Chapter’s audience on social media.

I developed the illustrations, educational messaging, and social media copy for this series that spanned eight months (2020-2021) on the CPAWS NAB Instagram and Twitter channels. This series, which I led from concept to execution, was one of the first formal social media content strategies employed by the Chapter. The series helped create a predictable and engaging experience for followers, boosted engagement and set a new tone for CPAWS NAB’s feeds which they have continued to this day by featuring colourful graphics and regular educational, scientific content.