The Species Sunday Series for Canadian Parks and Wilderness Society - Northern Alberta Chapter helped provide a foundation for regular engagement with the Chapter’s audience on social media.
I developed the illustrations, educational messaging, and social media copy for this series that spanned eight months (2020-2021) on the CPAWS NAB Instagram and Twitter channels. This series, which I led from concept to execution, was one of the first formal social media content strategies employed by the Chapter. The series helped create a predictable and engaging experience for followers, boosted engagement and set a new tone for CPAWS NAB’s feeds which they have continued to this day by featuring colourful graphics and regular educational, scientific content.
“Sarah's attention to detail, storytelling ability, and eye-catching graphics elevated CPAWS Northern Alberta's social media presence and helped grow our audience. Her work also adhered to the high standard of scientific accuracy that is the foundation of CPAWS Northern Alberta's work, upholding our credibility. ”
— Tara Russell, Program Director
